Wing Yi "Jade" Cheung

• Self esteem
• LGBT issues
• Trauma and abuse

About Wing

Wing Yi "Jade" Cheung works with self esteem, LGBT issues, trauma and abuse, career concerns and coping with life changes. She uses a mix of conversation and practical skills work to help clients find clearer ways of handling difficult feelings. Jade is a BACP counsellor with eight years of experience working in the United Kingdom and Hong Kong.

Jade typically begins by listening to what matters most to the client and what they want to change. She borrows from cognitive behavioural approaches to look at thoughts and behaviours, and from acceptance and commitment ideas to help people notice feelings without being overwhelmed by them. Attachment-based ideas are used to look at relationship patterns and where they come from.

Sessions aim to be straightforward and focused. Jade may work on specific skills such as self-soothing, communication techniques or problem-solving steps. She also discusses values and goals to help people decide what matters next in their life or career.

She has particular experience supporting people dealing with abandonment, attachment difficulties, body image, caregiver stress, commitment issues, isolation, guilt and shame, and multicultural concerns. This includes work around sexuality and social anxiety.

Jade speaks English, Mandarin and Cantonese and draws on her UK and Hong Kong background when cultural issues come up. Practical steps and clear discussion tend to be the priority in her sessions, with a focus on what clients can try between meetings.

How her approaches translate to online counselling

Acceptance and Commitment Therapy (ACT) helps people notice thoughts and feelings without being driven by them. It commonly supports issues such as low self esteem, trauma reaction and life changes by clarifying values and small practical steps. Cognitive Behavioural Therapy (CBT) looks at the link between thoughts, feelings and behaviour and is often used to reduce unhelpful patterns like avoidance or negative self-talk. Attachment-Based Therapy examines relationship patterns and early connection experiences to understand current relational difficulties and commitment or abandonment concerns.

Working out which approach fits best is part of the work. The counsellor will discuss goals, preferences and what has helped or not helped in the past, and together they will try methods that reflect the client's needs. This keeps the process collaborative rather than fixed from the start.

Confirm the current session formats before booking, as these are not specified in the biography. Online sessions can make it easier to fit counselling around work or family commitments, reduce travel time and allow shorter check-ins when needed. They also mean clients can use quieter surroundings, switch off their camera, or choose a phone call if that suits their energy or bandwidth. Registered or accredited professionals and therapists use a range of online arrangements, and Jade will discuss practical options when you schedule the first meeting.

Topics Wing lists

• Self-esteem
• LGBT
• Trauma and abuse
• Career difficulties
• Coping with life changes
• Abandonment
• Attachment issues
• Body image
• Caregiver issues and stress
• Commitment issues
• Communication problems
• Emptiness
• Forgiveness
• Guilt and shame
• Isolation and loneliness
• Life purpose
• Multicultural concerns
• Self-love
• Sexuality
• Social anxiety and phobia
• Visually impaired

Ways of working

• Acceptance and Commitment Therapy (ACT)
• Attachment-Based Therapy
• Client-Centred Therapy
• Cognitive Behavioural Therapy (CBT)
• Dialectical Behaviour Therapy (DBT)
• Existential Therapy
• Mindfulness Therapy
• Narrative Therapy
• Psychodynamic Therapy
• Solution-Focused Therapy
• Somatic Therapy

Questions about Wing

Does she work with anxiety and self esteem?

Yes. She supports people with self esteem, social anxiety and general anxiety through practical techniques and conversational work.

What kind of counselling does she offer?

She uses a mix of cognitive behavioural therapy, acceptance and commitment ideas, attachment-based and client-centred approaches depending on the client's needs.

What is her professional background?

She has eight years of professional experience working in the United Kingdom and Hong Kong.

Is she registered with a professional body in the UK?

She is listed with the British Association for Counselling and Psychotherapy, shown as BACP in her credentials.

Can I have sessions in Mandarin or Cantonese?

Sessions are offered in English, Mandarin and Cantonese.

Does she take international clients?

No, she does not accept international clients at present.

How much do sessions cost?

Cost varies with location and sessions use a subscription that can be cancelled at any time.

How do I start working with her?

Use the Talk to a counsellor online button, complete the short matching questionnaire, and then schedule a first session.