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About Jay
Jay Nicol works with stress, anxiety, parenting concerns, low self esteem and depression using evidence-based therapeutic techniques. She is a member of the British Association for Counselling and Psychotherapy and has four years' professional experience in the United Kingdom.
Jay uses a collaborative way of working. She listens to what matters most and helps people identify practical steps they can try between sessions. Sessions focus on understanding patterns, reducing distressing symptoms such as panic attacks, and building better ways to cope with everyday pressures.
She has supported people dealing with compassion fatigue, guilt and shame, social anxiety and phobia, and challenges around self-love and motivation. Jay draws on approaches that encourage clearer thinking and gradual change so people can manage feelings that feel overwhelming.
Her approach aims to be inclusive and respectful of different backgrounds and identities. She explains options clearly and works with each person to decide which methods suit them best, including short strategies for immediate relief and longer-term work on underlying issues.
Jay encourages straightforward conversations about goals and progress. She invites people to start with a first session to get a sense of how they feel working together and to plan further steps if that feels helpful.
Approaches used in remote sessions and practical benefits
Jay works with evidence-based therapeutic techniques that focus on changing unhelpful thoughts and behaviours. Cognitive-style methods involve noticing and adjusting thinking patterns that increase anxiety or low mood, which can help with panic attacks and social anxiety. Behavioural approaches use gradual exposure and activity planning to reduce avoidance and rebuild confidence in everyday tasks.
Finding the best approach is part of the work together. Jay will discuss what you want to achieve and try methods that match those goals, adjusting the plan as you go. This is a collaborative process that aims to fit the method to the problem and to the person, not the other way around.
If you are considering sessions online, check the current session options before booking as the biography does not list specific formats. Online work can make it easier to fit appointments into a busy day, reduce travel time and allow shorter check-ins when needed. Some formats need less bandwidth or do not require being on camera, which can help on days when a full face-to-face call is difficult.
Sessions take place through BetterHelp by video, phone or messaging. We will earn a commission if you sign up.
Topics Jay lists
Questions about Jay
- Does she work with anxiety?
- Yes. She helps people manage anxiety, panic attacks, social anxiety and phobia using practical strategies and step-by-step work.
- What kind of counselling does she offer?
- She uses evidence-based therapeutic techniques focused on understanding patterns, reducing symptoms and trying practical steps between sessions.
- How much experience does she have?
- She has four years' professional experience working with clients in the United Kingdom.
- Is she part of a professional body and where is she based?
- She is a member of the British Association for Counselling and Psychotherapy (BACP) and practises from the United Kingdom.
- Can I have sessions in English if I live abroad?
- Sessions are offered in English and she accepts international clients.
- What session formats does she provide?
- The original biography does not list specific session formats; please confirm current session options before booking.
- How much do sessions cost?
- Cost varies with location and sessions use a subscription that can be cancelled at any time.
- How do I begin working with her?
- Select the Talk to a counsellor online button, complete a short matching questionnaire, and schedule a first session.
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This page is based on Jay's public BetterHelp listing and is not written by Jay. It is not a recommendation. If anything here is wrong, tell us and we will correct it.